During the COVID-19 pandemic, 76 percent of customers permanently changed their buying patterns, McKinsey found in their report. That brings great challenges for marketers, including the need to restore true trusting relationships with each and every customer. This cannot be done without proper knowledge and technology. This book was written to comprehensively describe this new world for marketers, entrepreneurs and managers, so that they can deliver value and build their competitive position with better results. It sets the context for today’s marketers and then, step by step, exemplifies practically how new technologies may be used to readapt familiar marketing tools.

Autorzy	Błażewicz Grzegorz
Format	16.5x23.5cm
Języki	polski
Miejscowość	Warszawa
Oprawa	Miękka
Rok wydania	2022
Tematyka	Ekonomia Biznes
Wydanie	1
Wydawca	Wydawnictwo Naukowe PWN
Kod EAN/ISBN	9788301222222
Liczba stron	192